An art gallery in London is rejecting the usual launch party customs by banning guests from air-kissing and calling each other “darling”.
Based in the West End, Spectrum Fine Art is hosting a tongue-in-cheek anti-London Fashion Week party.
Any guests spotted air-kissing or wearing absurd or impractical outfits should expect to be thoroughly reprimanded.
The BBC reports:
The idea behind the unusual launch party is to “demystify the cult of the new British arts graduates – bringing the work of the next generation of artists to the public”, and to keep it away from the “unscrupulous self-publicising super collectors”.
Among the the stipulations for Thursday’s opening is that no guests will be able to ask the fat content of the canapes, while comfortable clothing will be the order of the night.
Anyone caught looking over the shoulder of the person they are speaking to, in the hope of finding someone more interesting or important to talk to, will be told off for rudeness.
The Artists of Fame and Promise exhibition runs at the Spectrum Fine Art gallery in Great Titchfield Street from 23 September to 23 October.
from the BBC News | link